Solutions for Internet Industry

Along with web-scale development, there are 632 million net citizens in China, the Internet penetration rate is 46.9%, substitution from feature phones to smart phones has been basically completed, smart phone users has formed a large scale, and data of internet industry increasingly bursts. Internet industry products and services involved in various industries include web portal, e-commerce, instant messaging, search engines, telecommunications value-added, online games, video media, travel, Internet finance, online education, online recruitment, social network and so on. And the value behind such mass data can help internet enterprises to master intention of the market and users, for innovative change and leading development in time. The data value needs to be solved through big data technology, and the Internet industry is the pioneer of big data technology.

永洪互联网行业用户规模图

1.1Mass data

Internet involves the popularity of mobile users, i.e., all users' online behaviors generate series of big data, including data of users’ behaviors such as user access, browse, purchase, transportation, consumer preferences.

1.2Data value not reflected

How to gather the current business situation of all stores for real-time monitoring and warning, and which products sell well? Who will be your customer among so many mobile users ? Which type of sales promotion can impress them most? How to attract more users to pay? How to make an analysis for users’ portraits?

1.31.3 Large data volume, high requirement for platform performance

Daily-increasing data are basically at several decades T level expected to reach a hundred T level soon, which requires higher data collection and processing capability. How to complete data collection and processing within the effective time is a difficult problem that must be solved.

1.4Different data calibers, without integration

System construction and data processing in the type of chimney resulting in different data statistical caliber (algorithm, rules), meanwhile disperse and split data management, serious information island, difficult data correlation requires more resources to compare and analyze the statistical data at single standard and provide uniform data to support the application of statistical analysis.

1.5High requirement for data sharing

There are so many application vendors at upper layer with more complex demand, therefore, how to allocate resources, how to share data and how to control and mostly meet application requirements with flexibility and extensibility at the same time are the key problem to realize data sharing and exert the platform value.

Data analysis platform helps you
with agile analysis and to complete business innovation.

Yonghong Tech can help you quickly achieve analyses of operational data,
users’ portraits, platform flow and other business topics through the visual analysis capability of its agile BI products.
MPP mart of Yonghong products with high performance can realize second-level response
to hundred millions of data to solve the problem of big data performance response.

2.1Overall Architecture

总体架构图

Overall Architecture Diagram

The whole system covers three levels.

1. Data layer: integrate different business information systems, and insight the data from an overall perspective.

2. Modeling layer: set up different analysis topics for different analytical perspectives.

3. Display layer: in rich and beautiful charts, by flexible way of interaction, the analysis results are presented to decision-making level and business users, and IT and business departments can make different displays on the basis of their own needs.

2.2Architecture of highly performed MPP mart

MPP Architecture Diagram

MPP Architecture Diagram

The highly-performed MPP data mart of Yonghong is used as medium. MPP distributed data marts support high concurrency and high availability, each of which helps to well prepare detail data for light modeling on the basis of a topic, and the data are distributively stored on each node and well backed up at the same time. The data is efficiently compressed according to the way of column storage, labeled and stored on disk. When query computation required, the memory calculation is used to calculate data, and each robot node will calculate at the same time, and the result will be presented at the application layer.

2.3Deployment Plan of Highly Performed Mart

高性能集市部署方案

Agile analysis and response in high performance to help Internet enterprises with big data analysis decision.

Solutions of Yonghong Tech for Internet industry helps Internet enterprise users to complete business analysis
such as operation management analysis, analysis of users’ portraits, platform flow analysis, etc
through advantages of self-service analysis and high performance of analysis platform.
At the same time, it can improve big data processing capability, solve the problem of enterprise data performance and fully release the data value.

3.1Value of Yonghong Project

1. The visualization analysis platform of Yonghong big data can improve the operation and analysis ability of enterprises, effectively enhance customer satisfaction and promote sustainable and healthy development of enterprises.

2. Reduce cost and expense, unify the data sharing mode and centralize the control and operation of the platform. It greatly reduces the redundant storage, repetitive processing of data as well as management resource consumption, which greatly reduces the unit cost of data; the attributes of agile self-service products contribute to significant result improvement of business analysis and IT input.

3. Agile edition of data report, flexible data analysis and beautiful visual presentation fully meet all requirements for fast analysis.

4. Efficient big data processing ability helps users to confidently deal with massive historical data and rapidly growing incremental data, and a second response to the calculation and display of data at the level of ten billion can be achieved.

5. It helps users to easily integrate depth analysis algorithm and understand data more clearly so as to explore the value of data.

Yonghong Z-Suite one-stop big data analysis platform can create values for our customers and make them achieve success based on excellent data techniques.